Public affairs manager stresses that not all packaged beverages will increase in price.
Swire Coca-Cola Taiwan confirmed on Tuesday (March 8) that the prices of some of its Coca-Cola products will increase in the Taiwanese market starting April 1.
Swire Coca-Cola Taiwan’s public affairs and communications manager, Huijun Chen, that the beverage company will raise the prices of its products in all retail channels. However, she stressed that not all packaged beverages will increase in price, and the scope of the price increase will vary depending on each product.
Chen said the company has been under pressure to raise prices due to rising costs of raw materials, labor, transportation and packaging. She noted that the company’s headquarters had announced a price adjustment policy in April 2021, allowing each region to make its own decision based on local market analysis.
She added that after evaluating the market in Taiwan, the company decided to increase prices starting April 1, marking 10 years since the last price adjustment.
Coca-Cola has products in various packages such as 235 ml, 250 ml and 330 ml soda cans, as well as 600 ml, 350 ml and 2,000 ml PET bottles, and the company will make precise calculations for each package change before deciding on its price increase range, Ms. Chen.